You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share of their dog every day. You might’ve even looked at your own sizeable following and thought, “How does this dog have more followers than me?”
This statement is only scratching the surface of the deep effects pets have on e-commerce. Once you consider our highly photogenic pets and combine that with our own photo-worthy costumes moments you start to realize why the growth of the pet costume category has been so immense for the past five years.
It’s safe to agree on how much of an impact social media has had on the costume market and will continue to do so. Why? Because of Millenials.
Millennials are the largest pet-owning generation.
Millennials have passed the baby boomers as the largest pet owning generation. Millennials are also on their way up in terms of income and spending, while boomers are trending down.
Besides being the largest pet owning generation, their behaviors and relationships are different. The biggest differentiator? Pets are family. The Zulily pet survey proved that millennials treat their pets like family and 42% of pet owners even stated that if given a choice, they would rather snuggle up with their pets than their romantic partner.
“One of the biggest trends this year is the growth of spending on pet costumes ”Phil Rist with Prosper Insights
Millennials have also paved the way for the well-dressed pet. With 60% of millennials saying they would buy sweaters and other clothing for their pets, it’s no surprise they are getting into the Halloween action as well.
Of the more than 175 million Americans that celebrate Halloween, nearly 20% will dress their pets for trick-or-treating, according to the National Retail Federation.
Over here at Kostumed, we’ve spotted an increasing trend to support that data. Group costumes with family, friends, and groups of furry friends are dressing up as characters from their favorite movies and themes. A pet parent dressed as Batman has a pet Robin, a Darth Vader with a furry Princess Leia, and entire groups from the dog park coordinating to become the entire furry cast version of The Wizard of Oz.
We always hear the sage advice to go niche to become a successful dropshipper. Pet costumes are an incredible niche area that has seen immense growth in the past few years, and it’s now starting to become available to dropshippers.
This may be something to consider adding to your store to capitalize on high volume seasonal sales.